Marcello Coltro

from TV Latina Podcast

VP ejecutivo y CMO de MGM Networks Latin America

Episode metadata supplied by the publisher feed · Published Jan 10, 2012

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El canal Casa Club TV ofrece programación destinada a la mujer moderna de América latina. La grilla del canal está compuesta por contenido que apunta a mejorar la vida de la mujer latina a través de programación informativa y de entretenimiento que cubre una gama de temas relevantes. Marcello Coltro, VP ejecutivo y CMO de MGM Networks Latin America, habla en exclusiva con TV Canales Semanal sobre el buen desempeño de sintonía del canal en la región, además del éxito que ha tenido En busca de la nueva diva en sus distintas versiones locales. El ejecutivo también resalta la estrategia de programación de MGM, que incluye la oferta de la señal en HD y SD, además de herramientas online en las redes sociales, que según Coltro, brindan un mayor aprovechamiento y dinámica de consumo de contenido a los televidentes.

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Marcello Coltro

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