March 15, 1984 93FM/WFLA FM - Tampa

Friday morning and it's foggy. J. Paul Emerson has news, Brian Brewer is doing traffic for Gary McHenry and the area is under sever drought conditions. (Sounds familiar.) This demonstrates station branding at the excess. Blair Broadcasting programmer insisted on the station ID starting every break. And that meant the whole brand "93FM/WFLA FM". Telescoped like this it gets repetitive, but if you had the full song sets in place it makes sense. I announced the winner of a Circus World VIP package. (remember that theme park?) But the call to the winner doesn't go as planned. (If a strange man answers, hang up.)