March 18, 2026 - The Science of March Madness

LEXINGTON, Ky. (March 18, 2026) – March Madness is built on split-second decisions, emotional swings and the thrill of uncertainty. From game-winning shots and busted brackets to late-night tip-offs and watch parties with friends, the NCAA tournament offers more than drama on the court — it also creates a window into how people think, react, connect and make meaning through sports. Using the science and humanity behind those moments, the tournament can serve as a lens to explore pressure, sleep, brain health and identity.  Across UK's campus, experts in social work, neurology, aging and sociology study the kinds of moments March Madness brings into focus — from performance under pressure to the effects of lost sleep, from the role of social connection in brain health to the personal and cultural identities reflected in the brackets fans fill out each spring. On this episode of 'Behind the Blue', we talk with several of those experts: Matt Moore, associate dean of academic and student affairs in the UK College of Social Work; Dr. Subhendu Rath, assistant professor of neurology with UK HealthCare's Kentucky Neuroscience Institute; Dr. Elizabeth Rhodus and Dr. Gregory Jicha of UK's Sanders-Brown Center on Aging; and Caroline Brooks, a sociology professor in the UK College of Arts and Sciences. Moore explains why athletes who appear "clutch" are often relying on preparation, repetition and the ability to focus on what they can control; Rath outlines how even modest sleep loss during tournament season can affect attention, memory, mood and reaction time; and Rhodus, Jicha and Brooks examine how March Madness can foster brain engagement, social connection and a sense of belonging — while also revealing the subtle biases fans bring to the brackets they fill out each spring. 'Behind the Blue' is available via a variety of podcast providers, including Apple Podcasts, YouTube and Spotify. Subscribe to receive new episodes each week, featuring UK's latest medical breakthroughs, research, artists, writers and the most important news impacting the university. 'Behind the Blue' is a production of the University of Kentucky. Transcripts for most episodes are now embedded in the audio file and can be accessed in many podcast apps during playback. Transcripts for older episodes remain available on the show's blog page.  To discover how the University of Kentucky is advancing our Commonwealth, click here. This interview has been edited for time and clarity.