March 2024 Fenomena: Designing Equal Partnerships with Rachel Husberg

Ever feel like you're drowning in household responsibilities despite having a supportive partner? Meet Rachel Husberg, founder of Elite Directions, who's revolutionizing how couples approach domestic equality. Drawing on her 15-year expertise in business operations and process design at Qualtrics, Rachel developed practical systems for couples to share household responsibilities effectively. Now at Elite Directions, she guides couples through her "Homeplace Experience Design" program, creating sustainable household systems that flex with life's inevitable changes - from career shifts to medical emergencies. Through real-world examples, Rachel explains why "having it all" might mean something different than you think, and how couples can break free from societal expectations. With insights shaped by both her corporate background and personal journey with her writer husband, Rachel demonstrates how Elite Directions helps couples create lasting, adaptable systems for true partnership at home.