Marci Serbonich El-Deiry & Christine Croce

Meet Marci Serbonich El-Deiry, Vice President of North America Marketing and Christine Croce, Director of Marketing, Consumer Activation and Engagement from Phillips. Marci guides all consumer experience from end-to-end by leading the business strategy team, the engagement strategy team, and the consumer experience team. She leads three big Phillips brands: Sonicare, Norelco and Avent. And Christine leads the activation team, the engagement strategy team, and the shopper team to fully pull together the omni-channel experience and ensure consumers feel a deep and meaningful connection to the brand. This episode features: Marci Serbonich El-Deiry and Christine Croce.The titles and associated companies for each individual featured in this episode were accurate at the time of interview and recording.