Marcos Pelenur: Energy Efficiency and Conservation Authority CEO on the public ad campaign on how to save fuel

A Government agency's confident its multi-million-dollar fuel saving campaign is working.  The Energy Efficiency and Conservation Authority has spent more than $3.5 million on ads encouraging people to drive smoothly and check tyre pressure.  It estimates an average fuel reduction of more than two million litres of petrol a week, saving consumers more than $7 million.  Chief Executive Dr Marcos Pelenur told Mike Hosking that while people may have already known some of the tips they shared, the campaign hopefully worked as a good reminder.  He says that the fuel price obviously acts as the price signal, but what this does is tell people how to react to that signal.  LISTEN ABOVE See omnystudio.com/listener for privacy information.