Marcus Collins: Boldly Breaking Conventions & Cultural Norms

Send us Fan MailAbout This EpisodeMarcus Collins has been breaking conventions since the very beginning. With a background in engineering, music, and business, Marcus enjoys connecting things that are normally disparate. Through his work, he aims to bring people together to create collective meaning-making that ultimately leads to real change. Building from his own personal and professional experiences, Marcus describes how we can leverage our own agency to break expected conventions. His new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, takes this a step further and dives into the influence of culture and how people can leverage it to take action. Marcus challenges us to consider the reasons and ultimate sources behind our beliefs, which are essential to understand in order to break free. In this episode, he also identifies what creates a culture and community, how we can identify a cultural mismatch, and how we can tackle gender norms to create positive change. About Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. And prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  Marcus is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. He holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Marcus is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.  Additional ResourcesWebsite: http://marctothec.com/Check Out His New Book, For the Culture : http://marctothec.com/forthecultureLinkedIn: @MarcusCollinsInstagram: @marctothecTwitter: @marctothec Support the show--------Stay Connected www.leighburgess.comWatch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgessFollow Leigh on LinkedIn: @LeighBurgessSign up for Leigh’s bold newsletter