Marcus Logan on Social Media Trends, Going Viral, and Social Strategies that Work

In this episode, I chat with Marcus Logan, founder of Via Digital, about the evolving landscape of social media and its impact on podcasting. We talk about strategies for maintaining consistency without burnout, the importance of video content, and how to effectively engage audiences through social media.Marcus also shares insights on creating impactful content, the role of analytics, and the significance of building a community around a podcast.In this episode, you’ll learn:Social media is a powerful tool for podcasters to reach global audiences. Consistency in content creation is key to maintaining audience engagement. Video content is becoming increasingly important in the podcasting world. Understanding platform algorithms can enhance content visibility. Building a community around a podcast fosters deeper audience connections. Quality content is more valuable than chasing viral trends. Engagement metrics like sends and saves are crucial indicators of content success. A strategic approach to content creation can prevent burnout. Repurposing old content can keep a podcast alive during breaks. Knowing your audience is essential for targeted marketing.Connect with Marcus: https://www.linkedin.com/in/marcus-logan/https://www.viadigital.co.nz/Wanna go deeper?🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services📱 To get connected: @wannapodcast & @maxenelondoncreative Hosted on Acast. See acast.com/privacy for more information.