Marcus Räder: The Road to Building a Unicorn

Q: How long is this episode of STR Unpacked?

This episode is 16 minutes long.

Q: When was this STR Unpacked episode published?

This episode was published on May 7, 2026.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Marcus Räder is the founder of Hostaway one of the only true unicorns in the short-term rental industry. But the path there wasn't a straight line.I sat down with him at SCALE España for a wide-ranging conversation about his journey: the businesses he built before Hostaway, the lessons that shaped how he runs the company today, where he sees the STR market heading, and the bigger questions he's wrestling with as AI reshapes the software world.A real founder's chat honest, unhurried, and full of the kind of insight you only get from someone who's been through the cycle a few times.Massive thanks to Marcus for the time, and to the team at SCALE España for hosting us.

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