Margaret Ward on Specialising in Email Marketing and Agency Growth

What happens when you go all-in on one service? In this episode of Women in Agencies, host Beth chats with Margaret Ward, founder of Claddagh Creative, a specialist email marketing agency. Margaret shares the candid journey of pivoting her agency from a multi-service offering to focusing solely on email marketing.  Key topics discussed include:- The decision and transition process of narrowing services to just email- How specialisation has improved client referrals and outreach- Practical insights into pricing, packaging, and one-off service models- Common mistakes businesses make in email marketing- The benefits of agency collaboration If you've ever debated whether to niche down or how to make your agency more profitable, this conversation offers real-life strategies and reflections.  Want more support? Join Women in Agencies – womeninagencies.co.ukhttps://www.claddaghcreative.com Hosted on Acast. See acast.com/privacy for more information.