Margette Hepfner & Sam Bakshandehpour | Bilt

This episode of Leading Voices in Real Estate features a conversation with Margette Hepfner and Sam Bakshandehpour of BILT, a platform bringing hospitality and rewards into the multifamily housing space. The discussion explores how BILT fits into the broader apartment ecosystem and highlights a larger industry shift toward a more customer-focused, service-driven model.Building on insights from recent conversations and industry events, the episode underscores how differentiation in today’s market is increasingly happening at the operator level. As ownership remains relatively fragmented, operators are consolidating and investing in technology, platform capabilities, and hospitality-driven experiences to better serve residents. Strong service not only enhances customer satisfaction but can also drive tangible business outcomes like rent growth, retention, and overall performance.The episode also touches on the growing importance of industry reputation and the need for a more customer-oriented approach to help mitigate regulatory pressures. Overall, this conversation reinforces the idea that the future of multifamily real estate will be shaped by those who prioritize service, platform thinking, and the resident experience.