Margette Hepfner: From Local Manager to COO of Willowbridge

Shiv Gettu sits down with Margette Hepfner, Chief Operating Officer of Willowbridge (formerly Lincoln Property Company), who shares her remarkable journey through the multifamily industry. Growing up in Dallas after her family relocated from Denver, Margette developed an early passion for cities and real estate through her father's commercial appraisal career. Through candid conversations about her relentless work ethic - having three jobs simultaneously while in college - and her unexpected entry into apartment marketing, Margette reveals how perception, intuition, and a competitive spirit drove her success. She also discusses leading Willowbridge through its recent rebranding after 58 years as Lincoln, balancing a relationship with her husband (a prominent industry figure), and the importance of storytelling in leadership. Her journey illustrates the power of closing every opportunity, trusting your gut, and staying true to your core values.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn.00:00 Early Life & Macrame to Real Estate08:00 Perception, Intuition & Decision-Making18:00 Competitive Drive & First Industry Role28:00 Building a Career & Finding Partnership42:00 Leadership Through Lincoln's Transformation