EPISODE · Nov 6, 2018 · 35 MIN
Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy
from Managing Marketing · host TrinityP3
Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/
What this episode covers
Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/
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Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy
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