Maria Intscher-Owrang, co-founder of Simplifyber, on the Raleigh startup reinventing sustainable manufacturing

Maria Intscher-Owrang, co-founder of Simplifyber, joins Lisa Price to discuss how the Raleigh-based startup is developing bio-based materials molded directly from natural fibers, dramatically reducing production waste, carbon emissions and reliance on plastics while attracting major brand partnerships and new investment, and what it means for the Triangle's growing reputation as a hub for climate innovation.