Maria Khoklova on Constructing You - The Scientist and the Entrepreneur in Construction

Maria Khokhlova is the Co-Founder and Chief Product Officer at TraceAir, a site work intelligence software and user-friendly technology that helps construction companies build advanced automation using drone flights, 3D mapping, analytics, and data processing services to accelerate site work and provide transparency to owners. Before devoting her work in TraceAir, Maria did a Ph.D. in laser physics and is now on the mission to empower land developers, homebuilders, and construction executives. In this episode, you'll discover: The founding story of TraceAir  How being an industry outsider is beneficial  Integrating advanced AI with people  If the market is saturated or matured How brilliant scientific thinking can make for a great entrepreneur Foundational lessons for start-ups And more!  Show notes If you enjoyed this episode, and you've learnt something or it inspired you in some way, I'd love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, and post it to your Instagram Stories, and tag me, @elinormoshe_ or Elinor Moshe on LinkedIn.   Don't forget you can also join the free facebook community to discuss your journey in the building industry; https://www.facebook.com/groups/constructingyou/   Get a copy of my book: https://amzn.to/31ILAdv