Maria Martinez - Finding the Way to Yes (#7)

"If you do good, good comes back to you" - Maria MartinezWelcome to episode seven of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder and publisher of CUInsight.com. Our guest this week is Maria Martinez. Maria is the president and CEO of Border Federal Credit Union, headquartered in Del Rio, TX, serving 13 Texas counties. Maria is currently on the CUNA Board of Directors and a proud Credit Union Development Educator (CUDE). She has been in the credit union industry for over 28 years, 20 of those years as BFCU's President/CEO. You really need to check out Maria’s bio to see the depth of her passion for credit unions. The best one I found is here (you’ll notice there’s not enough page for her accomplishments if you scroll to the bottom).The goal of The CUInsight Experience is to dive deeper with the people of the credit union community and find gems from their experiences that add value to all of us. In each episode we have wide ranging conversations with thought leaders from around the credit union community. What issues are facing credit unions? What are they working on to help? What leadership lessons and life hacks have they learned along the way? What’s the greatest album of all time? These questions and more will be asked and answered.In this episode we discuss the path Maria took to get where she is today. How serving the underserved and hispanic community has been a lifelong passion. We also touched on the importance of Border FCU in the community. Our conversation about engaging and educating young people was the perfect lead in to the leadership and life hacks section of the show. And as always we wrapped it up with the rapid fire questions to get to know Maria a little more.Listen to the full episode and click here for the show notes and to read the full transcript. This was a fun conversation. If you listen all the way through you’ll find out why Maria wishes she could clone herself and why her husband may be against it. I really enjoyed recording this episode. I hope you enjoy listening to it too.www.CUInsight.comSend us Fan Mail