Maria Paulsson Rönnbäck - Medgrundare Astrid Wild - Att bygga ett genuint varumärke!

När jag får tag på Maria så sitter hon i en stuga uppe i fjällen och vi kör avsnittet via länk. För någon som driver ett bolag inom outdoor-segmentet så känns det väldigt passande. Och just "genuin" är uttrycket som jag inte kan släppa under hela intervjun. Det här är ett bolag där grundarna verkligen lever sitt eget varumärke, och vi diskuterar vad det finns för fördelar och nackdelar med just det. Men vi pratar även om hur bolaget kom till, om logistik, inköp, investerare och allt annat som ingår i bolagsresan! Mycket nöje!

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This episode was published on January 29, 2025.

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