Mariana Cogan, Hexagon Manufacturing Intelligence

Mariana Cogan is chief marketing officer at Hexagon Manufacturing Intelligence, a global leader in manufacturing technologies. The company offers precision measurement systems, software, and automation solutions to optimize operations and ensure product quality in manufacturing processes.  Before joining Hexagon, Mariana held key positions in various organizations, including People.ai, PTC, and MathWorks, where she successfully implemented marketing strategies that improved customer engagement and accelerated business development. Mariana is passionate about leveraging data-driven insights to create compelling marketing narratives and promote solutions that optimize manufacturers’ operations.   She has developed hard-earned insights on reshaping manufacturing’s image to appeal to younger workers, dismantling barriers for underrepresented groups, and the importance of mentorship in building a more inclusive workforce.  Keywords: talent shortage, Gen Z workforce, women in manufacturing, mentorship. Hexagon, Ohio Manufacturing Institute, Ohio State