Marico vs HUL: The brand buying war

Marico spent nine years quietly reshaping itself from a coconut oil company into a premium FMCG player, and the numbers are starting to prove it worked. This episode traces both playbooks: Marico's chessboard acquisition strategy and HUL's fewer-bigger-better approach, and what the numbers reveal about which model is winning the race for premium beauty, wellness, and nutrition. To read the article, head here.