Mario & Ginevra Piccini on the Future of Italian Wine

Piccini 1882 website >How does a 140-year-old legacy stay fresh in a changing world? In this episode, we sit down with Mario Piccini and his eldest daughter, Ginevra, to discuss the evolution of one of Italy’s most iconic wine dynasties. Mario recounts his journey from introducing the bold "Chianti Orange" label in the 1980s to expanding the family’s reach into the volcanic soils of Etna and the historic hills of Piedmont.Joining the conversation is Ginevra Piccini, who represents the family’s fifth generation. A Management Engineer, pianist, and linguist, Ginevra brings a unique blend of analytical precision and creative flair to the business. She shares how her global travels and studies in Chinese culture shaped her belief that wine is a universal medium for bridging cultures. From her childhood love of mathematics to her current role overseeing the Group’s financial management, Ginevra reveals what it’s like to balance a century-old tradition with the modern demands of a global brand. Grab a glass of wine and enjoy the episode. Salute!Hear more on the UrbanWine.club website & app >