Maritime Marketing with Spire's Kevin Naakao

I’ve mentioned a few times on previous episodes about how freight has gone mainstream.But there’s still so much of the logistics process that I don’t fully grasp yet. And the maritime silo is one of them.By definition, the maritime industry is “everything connected to the sea or waterways throughout the world--especially in relation to navigation, shipping, and marine engineering." Which the definition itself doesn’t strike any level of excitement to everyday people---but it should.Because this interview with Kevin Naakao is such an interesting dive into that world!It’s one of those interviews that as soon as the show was over, I was hype because Kevin was able to break down a complex industry into stories about pirates, fishermen, satellites, and how 90% of all goods travel via ship. Connect with Kevin Nakao on Linkedin and TwitterSpire’s YouTube VideoCheck out these shows next: A Decade of Supply Chain Content with Sarah Barnes-HumphreyFixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling Merchant Mariner Life with Gabby Salazar-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.