Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences

Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights how content attracts and aligns these networks and shares how an investigative journalistic approach to insights provides exciting results. https://www.trinityp3.com/2020/05/power-of-networks-over-demographics/