Mark Ball, Artistic Director at the Southbank Centre: AI and technology are changing how art is experienced

Technology is becoming a bigger part of how art is created and experienced, from immersive formats to AI-driven tools.Mark Ball, Artistic Director at the Southbank Centre, says artists are increasingly using technology to create new types of experiences, with a new Creative Intelligence festival exploring how AI is shaping creative work and raising questions around ownership and copyright.Image credit: David LevineThe Scaling Europe show is presented by Deel - check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:SurrealDB: The multi-model database for AI agents. Check them out here: https://surrealdb.com/Timestamps:0:00 - Introduction0:42 - What the Southbank Centre does1:55 - The 75-year anniversary and Festival of Britain3:16 - Why optimism matters again today4:11 - Key projects and collaborations6:08 - Reinterpreting the spirit of 19518:48 - Technology in art and culture11:32 - Bringing experiences to new platforms14:02 - Creative Intelligence festival and AI focus16:10 - AI and concerns from the creative community