Mark Benns: Mark Benns: Sharemilking to Startup | Ep. 46

In this episode of the AgCulture Podcast, Mark Benns, co-founder of Wingman, shares his story of creating a consultancy aimed at helping farmers improve herd management. With over 20 years of experience in areas like genetics, leadership, and strategy, Mark offers independent, customized advice to farmers. He explains how Wingman addresses a key need in the industry by promoting sustainable and efficient herd management practices. Tune in to hear his insights and catch the episode on all major platforms! This episode was sponsored by: Bankbarn Meet the guest: Mark Benns, co-founder of Wingman, has over 20 years of experience in agriculture, spanning sales, genetics, and herd management. He holds a Bachelor of Arts with a major in psychology and sociology, which has shaped his people-centric approach to solving challenges in the industry. Mark's dedication to herd improvement led him to create Wingman, offering farmers personalized, independent advice. His expertise has transformed many farming businesses. Connect with our guest on Social Media: LinkedIn (00:00) Introduction (07:34) Investing off-farm (11:54) Herd genetics strategy (16:21) The Wingman venture (22:10) Challenges in agriculture (36:42) Advice to agripreneurs (40:41) Final Questions Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Available on YouTube, Spotify and Apple Podcasts. Subscribe at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠AgCulture WebSite⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.