Mark Connon - CEO - Bombora

Mark Connon is a seasoned executive in the adtech, martech, and data industry, currently serving as CEO of Bombora, a leading provider of B2B intent data and audience solutions that helps marketers identify in-market buyers through aggregated, privacy-compliant signals from publisher content consumption.He joined Bombora as President in May 2023 and assumed the CEO role around mid-2024, succeeding founder Erik Matlick. Under his leadership, the company focuses on open B2B ecosystems, bridging B2B and B2C-style targeting precision, combating data fragmentation, and enabling actionable, high-precision audiences for performance marketing and sales alignment.His career includes key roles such as:Chief Operating Officer at TapAd (acquired by Experian in 2020), transitioning to General Manager and EVP of Product and Marketing for Experian Marketing Services.SVP and Global Chief Mobile and Data Officer at AOL (later Verizon Media), where he led mobile advertising, data strategy, and enterprise data commercialization.Various C-level positions at public and private marketing/advertising companies.A business strategist and entrepreneur, he serves as an advisor or board member for multiple ad/martech firms. He's a frequent speaker and contributor on topics like intent data, B2B targeting evolution, privacy-compliant innovation, and the future of open data ecosystems (e.g., podcasts like The Agile Brand, op-eds in The Current, and interviews in SalesTechStar).Based in New York, he's active on LinkedIn (linkedin.com/in/markconnon) and recognized for his expertise in scaling data-driven marketing solutions.