Mark Cuban Explains The Business of Owning an NBA Team

What this episode covers

Mark Cuban joins Portfolio Players for a wide-ranging conversation on NBA ownership, NIL, sports betting, media rights, and the future of professional sports. Cuban breaks down: • Why he sold the Dallas Mavericks and whether he’d buy them again • How he helped bring Fernando Mendoza to Indiana and his approach to NIL • Why owning an NBA team today is completely different than 20 years ago • His thoughts on Vegas becoming a major sports market • Why leagues continue partnering with sports betting companies • The risks surrounding NBA Europe and global expansion • Why “ratings are irrelevant” in today’s sports media ecosystem • Why Cuban believes NBA games should only be 40 minutes long This episode of Portfolio Players, presented by @etrade_frommorganstanley , explores how one of the most influential owners in modern sports views media, league economics, and the future of team ownership. Chapters: 2:07 - Helping Bring Fernando Mendoza to Indiana 3:25 - How Cuban Supports Indiana NIL 10:04 - Why Mark Cuban Sold the Mavericks 12:37 - Owning an NBA Team Today vs. 20 Years Ago 17:09 - Vegas Becoming a Sports Market 18:01 - Why Leagues Partner With Sports Betting Companies 22:56 - Why NBA Europe Is Risky 26:32 - Why Ratings No Longer Matter 30:12 - Why NBA Games Should Be 40 Minutes Portfolio Players is Front Office Sports’s original series exploring the deals, capital, and decision-makers shaping the future of sports business. Subscribe for more conversations with the industry’s top builders and investors. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Front Office Sports Today?

This episode is 37 minutes long.

When was this Front Office Sports Today episode published?

This episode was published on May 21, 2026.

What is this episode about?

Mark Cuban joins Portfolio Players for a wide-ranging conversation on NBA ownership, NIL, sports betting, media rights, and the future of professional sports. Cuban breaks down: • Why he sold the Dallas Mavericks and whether he’d buy them again •...

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