Mark Cuban Explains The Business of Owning an NBA Team

Mark Cuban joins Portfolio Players for a wide-ranging conversation on NBA ownership, NIL, sports betting, media rights, and the future of professional sports. Cuban breaks down: • Why he sold the Dallas Mavericks and whether he’d buy them again • How he helped bring Fernando Mendoza to Indiana and his approach to NIL • Why owning an NBA team today is completely different than 20 years ago • His thoughts on Vegas becoming a major sports market • Why leagues continue partnering with sports betting companies • The risks surrounding NBA Europe and global expansion • Why “ratings are irrelevant” in today’s sports media ecosystem • Why Cuban believes NBA games should only be 40 minutes long This episode of Portfolio Players, presented by  @etrade_frommorganstanley , explores how one of the most influential owners in modern sports views media, league economics, and the future of team ownership. Chapters: 2:07 - Helping Bring Fernando Mendoza to Indiana 3:25 - How Cuban Supports Indiana NIL 10:04 - Why Mark Cuban Sold the Mavericks 12:37 - Owning an NBA Team Today vs. 20 Years Ago 17:09 - Vegas Becoming a Sports Market 18:01 - Why Leagues Partner With Sports Betting Companies 22:56 - Why NBA Europe Is Risky 26:32 - Why Ratings No Longer Matter 30:12 - Why NBA Games Should Be 40 Minutes Portfolio Players is Front Office Sports’s original series exploring the deals, capital, and decision-makers shaping the future of sports business. Subscribe for more conversations with the industry’s top builders and investors. Learn more about your ad choices. Visit megaphone.fm/adchoices