Mark Dilatush with New Patients Inc.
Mark Dilatush with New Patients Inc. William Howard Horrocks started NPI in 1989, and we grew out of referral demand from dentist/clients. After publishing his first two best-selling dental marketing books, the company took off. Day to day, Howie creates and/or reviews every word of everything we do for our clients. He is The Dental Marketing Whisperer. New Patients Inc has been testing every conceivable variable in every promotional medium in the US and Canadian dental markets since 1989. We have also commissioned completely independent, professional, large-scale consumer research. We know what works and what doesn’t. Mark came to NPI about 15 years ago. With him came dental business analytics, technology, and practice management background. If Howie is the creative right brain of the company, Mark is the analytical left brain. The two make a powerful combination.
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