Mark DiMassimo , DiGo on March Madness Advertising Strategies and Branding

Rick is joined by Mark DiMassimo of DiGo this week. March 13th is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies. How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers? Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look into: Consumer habits companies should consider when advertising during March Madness How companies can best ensure they gain the desired habituation among consumers through advertising Issues impacting college athletes companies should consider in advertising to inspire positive consumer habits The future of advertising during college sports, and what this year’s March Madness will reveal A fun and informative talk. Mark and Rick get you ready for what you may see along with the blocks, dunks and buzzer beaters.