Mark Fitzgerald: Coaching Intuition vs Data — Why the Best Coaches Use Both

What’s really changed in high performance over the last 20 years?In this episode of VALDCAST, Mark Fitzgerald shares lessons from decades in elite sport — from early days with minimal data to today’s tech-driven environments.He dives into:Why coaching intuition still matters (and how tech should support it)Managing athlete relationships and “owning the room”Making better decisions with both objective and subjective dataBuilding trust so athletes actually buy inWhy your real value as a coach goes far beyond programmingThis conversation is a must-watch for coaches, practitioners and sports scientists looking to evolve with the industry, without losing what matters most.