Mark Hollinger

What this episode covers

Reaching more than 1.3 billion subscribers across 209 territories, Discovery Networks International has brought its channel brands into nearly every corner of the globe. Led by the flagship Discovery Channel, the company distributes 27 international TV brands, among them Animal Planet, Investigation Discovery (ID) and TLC. The company began rolling out TLC International in 2010 and has seen the fruits of that effort flourish. Earlier this year, it brought the Discovery Kids network, which has a long history of success in Latin America, into the Asia Pacific. Mark Hollinger, the president and CEO of Discovery Networks International, talks to World Screen about the concentrated efforts in Latin America and Asia as well as in Europe. Hollinger also sheds light on what other channel brands Discovery may be interested in rolling out to the international market. 3D content and TV Everywhere services are among the other topics Hollinger touches on in this video interview.

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