Mark Horvath Thinks About Authenticity in Marketing

Mark Horvath is a speaker and the founder of Invisible People, a nonprofit that uses video for storytelling. On this episode of Groupthinkers, Justin and Mark talk about the journey to launching Invisible People, the use of video and social media as a marketing tool, and how relevance and authenticity are the two most important aspects of marketing in any channel. Follow Groupthinkers on Twitter @groupthinkers. For more information visit rkdgroup.com/podcast.