EPISODE · Dec 8, 2020 · 41 MIN
Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges
from Managing Marketing · host TrinityP3
Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement. https://www.trinityp3.com/2020/12/smart-agency-solutions-to-media-challenges/
What this episode covers
Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement. https://www.trinityp3.com/2020/12/smart-agency-solutions-to-media-challenges/
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Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges
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