EPISODE · Jul 23, 2019 · 36 MIN
Mark McCraith And Darren Discuss The Relationship Between Media Owners, Agencies And Advertisers
from Managing Marketing · host TrinityP3
Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships between the agency and the client or the agency and the media and between the advertiser and the media and how this can pay dividends for all involved. https://www.trinityp3.com/2019/08/relationship-between-media-owners-agencies-advertisers/
What this episode covers
Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships between the agency and the client or the agency and the media and between the advertiser and the media and how this can pay dividends for all involved. https://www.trinityp3.com/2019/08/relationship-between-media-owners-agencies-advertisers/
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Mark McCraith And Darren Discuss The Relationship Between Media Owners, Agencies And Advertisers
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