Mark Ritson on Marketing, B2B, and the Future of AI

It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence.Ever wondered how to beat Roger Federer at tennis? It’s basic math to Mark: you simply don’t play him.Mark’s breaking down some of his top marketing lessons of all time in a few words or less, discussing what he really thinks of *that* Sydney Sweeney ad, and explaining why “knowing the language of the boardroom” is worthless if you can’t actually do the marketing.He also waxes poetic about the main difference between B2B and B2C marketing, dishes on the future of AI (spoiler: it’s not just hype), dunks on NFTs (aka “Idiot magnets”) and the metaverse (just stupid), and tells Jon and Peter just how insane they really were leaving LinkedIn.If you’ve ever wondered whether marketers need MBAs, personas, or an overpriced metaverse avatar, the answer is the same: absolutely not. Strap in — this finale is sharp, brutal, and very Ritson.02:32 - Walking Down Memory Lane with Mark Ritson04:15 - Mark Ritson on Marketing23:10 - Is B2B Really Any Different from B2C?32:45 - The Future of AI