Mark Ritson talks about his controversial column in Marke...

What this episode covers

Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 47 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on November 18, 2023.

What is this episode about?

Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of...

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