EPISODE · Nov 18, 2023 · 47 MIN
Mark Ritson talks about his controversial column in Marketing Week
from On Strategy Showcase · host Mark Ritson
Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.
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Mark Ritson talks about his controversial column in Marketing Week
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