Mark Tapscott and Daniel Davey with Rory Sutherland and Elfried Samba on Britain's 1st EV sportscar

Tesla veterans Mark Tapscott and Daniel Davey are the co-founders of Longbow Motors — a British electric sports car company with a radical idea: that cars should be getting lighter, simpler and more exciting, not heavier, duller and more expensive. They join Rory and Elfried to explain what it actually takes to build a car company from scratch in 2026. From first principles and physics to the new motor manufacturing business model, this is a conversation about great product design, the death of corporate thinking, and why the UK might be sitting on the most exciting opportunity in automotive since the internal combustion engine.