Mark Thomson: Brand Advocacy, Industry Challenges and Honest Opinions

It's always good to catch up with Mark Thomson. In this episode, we dived into brand advocacy and asked if the Scotch Whisky Industry are moving away from it and whether that's a good thing or not. Mark is an award winning Brand Ambassador and has worked with massive global brands as well as smaller independent ones. He's also working with brands on a contract basis to help with advocacy and training. But are we losing the Brand Ambassador? And what does Mark think?Enjoy!