Markable AI CEO Sees Creator Influence Reshaping Ecommerce
from Schwab Network Hosted by Schwab Network
Joy Tang, CEO of Markable AI, breaks down Amazon's (AMZN) fall Prime Big Deal Days event, with Adobe (ADBE) forecasting $9.9 billion in US online sales and fashion, seasonal, and household items leading the way. She explains how creators are driving purchase decisions, with creator-influenced spending expected to grow from 6% to 30% of online consumer spending in the next few years. Tang also notes that Amazon's creator program has doubled or tripled staffing and conversion is up 70% over last year's October event. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
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