Markenführung: Als Traditionsmarke die Gen Z erreichen – mit Dirk Hohnberg von Fisherman's Friend

from OMR Education · host OMR Education / Rolf Hermann / Andre Alpar / Tarek Müller

Wie schafft man es, von einer Marke mit Image „Autokonsole und Wackeldackel“ zur Festival Partyzentrale der Gen Z? Für viele Traditionsmarken ist die „Markenführung“ ein sehr komplexes Thema – umso notwendiger, genau in diese Disziplin tiefer einzutauchen und sich gegenseitig zu inspirieren. Dafür sind wir heute zu Gast bei einer genau solchen Traditionsmarke: Fisherman´s Friend.

Episode metadata supplied by the publisher feed · Published Sep 16, 2024

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Markenführung: Als Traditionsmarke die Gen Z erreichen – mit Dirk Hohnberg von Fisherman's Friend

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