Markerplace SEO + Evangelizing SEO + In-house vs Agency SEO - Richard Fenning

We interviewed Richard Fenning, Director SEO at Sherlock Communications (former SEO Manager at Lojas Americanas, SEO Team Lead at Mercado Libre).With Richard, we talked about:• Enterprise SEO• • Marketplace SEO• • How to get things done in big companies• • SEO Team Management• • Markets prioritization• • Strategies to get SEO buy-in in large companies• • SEO Communications in big companies• Career Path• • Opportunities coming from broader network• • Being the right one to hire• Evangelizing SEO• • Building SEO Culture• • Smart Strategies to get other teams on board• Agency SEO & In-house SEO (marketplaces)• Big SEO projects vs Small SEO Projects-----------------------Find the transcript at: https://theinbound.net/episode/richard-fenning/