Market Conditions Determine Lead Generation Techniques

from Baylor University Business Review · host Cynthia J. Jackson

It's no surprise to anyone who pays attention to the news that the U.S. housing market is depressed, which means real estate agents face some serious challenges. Dr. Chris Pullig, professor of Marketing and director of the Keller Center for Residential Real Estate Sales and Marketing, talks about the results of his research in this area. What should real estate agents do in a market like this to continue to generate leads and convert them to sales?

Episode metadata supplied by the publisher feed · Published Sep 4, 2008

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Market Conditions Determine Lead Generation Techniques

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