Market driven revenue

Marketing Driven Revenue Growth presents a systematic guide to achieving profitable organic growth, integrating new product development, strategic branding, and focused customer management. Authors Donald R. Lehmann and Scott Sanderude detail methodologies for structured ideation, rigorous sales forecasting, and comprehensive evaluation of growth options. The framework stresses effective implementation and defending against competition, while prioritizing customer acquisition, retention, and maximizing Customer Lifetime Value for long-term success.