Market First with Latane Conant - North Star Leaders

What this episode covers

You can’t “ing” your way to winning. At least, that’s how Latane Conant, CRO of 6Sense, sees it. For her, leadership isn’t about cranking out activities - it’s about shaping markets, chasing causes instead of jobs, and finding ways to make the work actually fun. In this episode, Lindsay talks with Latane about why she calls herself a Chief Market Officer, what it really takes to create product-market fit, and why she believes anything worth doing is worth overdoing. Latane shares her no-nonsense, energetic take on building teams, leading with clarity, and bringing a sense of beauty and joy into the mix. You’ll hear them discuss: Why “anything worth doing is worth overdoing” has become Latane’s phrase The real difference between activity-based marketing and market-shaping leadership Why product-market fit is everything and why you can’t just execute your way past it How to think about category creation vs. category evolution Latane’s view on cause vs. job, and why she refuses to settle for the latter The surprising link between beauty, fun, and leadership energy in her world Her unapologetic stance on vulnerability at work and what she believes leaders should do instead Resources: Latane Conant on 6sense | LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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Frequently Asked Questions

How long is this episode of North Star Leaders?

This episode is 27 minutes long.

When was this North Star Leaders episode published?

This episode was published on November 25, 2025.

What is this episode about?

You can’t “ing” your way to winning. At least, that’s how Latane Conant, CRO of 6Sense, sees it. For her, leadership isn’t about cranking out activities - it’s about shaping markets, chasing causes instead of jobs, and finding ways to make the work...

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