‘Market got it wrong’ - radio audiences surge as streaming, catch-up, apps, smart speakers surpass broadcast ‘commute’ listening

Southern Cross Austereo’s Brian Gallagher says the market got it all wrong on concerns COVID radio audiences would crater because of vanishing work commutes. Omnicom Media Group’s head of audio and outdoor Jo Dick agrees. SCA’s 1.2 million digital streaming and app users show the typical spikes in breakfast and drive slots have spread across the day. Now for a revolution in radio’s diary-based audience currency…Jo Dick calls for overnight radio numbers, like TV, within a year.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.