EPISODE · Jul 23, 2026 · 11 MIN
Market Insights for July 2026
from Beyond the Hood with Tractor Zoom · host Tractor Zoom
RDO acquires True North. Horizon and Battle River merge in Canada. Zimmerer Kubota joins a larger group in Texas. Three deals in 30 days — and dealer profitability at a five-year low is the math underneath them all. Plus: the tariff cut that isn't moving prices, what 62 dealers named as their top concern, the "purpling" of CNH, and why this is looking like a K-shaped recovery.
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Market Insights for July 2026
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