Market, Market, Grow - Video Producer Neil Waddington

Passionate about video production, at the start of the millenium Neil soon grew from being a freelancer to being a company owner. But when the recession hit he realised being good wasn't enough. He needed to be marketing his business. Having laid everyone off he set about growing again, but this time with lessons learned... Neil's is a great story of the buzzes and challenges of growing your business, with great tips from his marketing strategy and also on what he looks for in the freelancers he now hires. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Neil's always traded as a brand rather than himself which made it easier to grow as a company Don't let one or two clients become the bulk of your business, what if they disappear over night It's not enough to be good at what you do: you have to market yourself continuously Invest in SEO, be it your own learning or hiring an expert Market yourself as an expert, give away what you know: blogging is brilliant for this Use spare time to write blog ideas down roughly, then tighten them later, 'harvest' these and schedule them to publish over time Don't forget to repeat what you publish If approaching companies for work, don't just send one email, be persistent, call them up More from Neil Neil on Twitter Neil's company FortyFourSixteen Useful Links Sprout Social Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.