Market Reports: Orientierung für fundierte Wirtschaftsstories - Wirtschaftsjournalist 2025#04

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Der Fachbeitrag von Michael Klems im Wirtschaftsjournalist (04/2025) behandelt die systematische Nutzung von Marktforschungsportalen im journalistischen Arbeitsprozess. Klems stellt zentrale Anbieter wie Statista, Euromonitor und MarketsandMarkets vor und bewertet deren Eignung für datenbasierte Wirtschaftsberichterstattung. Der Text bietet fundierte Orientierung zur Auswahl geeigneter Quellen sowie Hinweise zur methodischen Einordnung der gelieferten Daten. Michael Klems beleuchtet dabei auch den Einsatz von KI-gestützten Tools zur Analyse großer Datenmengen. Weitere Informationen zum Beitrag finden Sie hier: https://www.infobroker.de/veroeffentlichungen/wirtschaftsjournalist/market-reports-orientierung-fuer-fundierte-wirtschaftsstories/

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