Market Research and the Future of E-Commerce

In this episode of the Pieces of Me podcast, host Janine Matos speaks with Aline Guimarães, Senior Business Developer, about the transformation of market research and the ever-expanding role of customer insights in shaping the fashion sector.Aline explains how her team has evolved, broadening its focus to include data analysts and working to understand the entire customer journey.She shares how new and innovative tools and methods help the team uncover customer behaviour, brand perception, and loyalty. All insights that directly influence the team’s decision-making.Aline’s three ‘pieces of me’ cover everything from overcoming personal challenges, the future of market research, the importance of using questions to connect data to human stories.To find out more about careers like Aline’s visit jobs.zalando.com