Market Research & Trends in the Quilting Industry

Send us Fan MailSummaryIn this episode, Andi and Tori celebrate the launch of Season Five, reflecting on their experiences at the H & H event and discussing the importance of recognizing trends in the quilting industry. They explore the concept of 'bed rotting' and its connection to sleep trends, as well as Tori's transition to full-time entrepreneurship. The conversation delves into market research strategies, emphasizing the significance of understanding one's ideal customer and engaging with the community. They wrap up by inviting listeners to join their Patreon for deeper engagement and support.Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.TakeawaysSeason five marks a significant milestone for the podcast.Tori's experience at H & H was more focused and goal-oriented this year.Learning to notice trends can enhance marketing strategies.The concept of 'bed rotting' reflects a shift in lifestyle and relaxation.Tori has transitioned to full-time entrepreneurship, focusing on course design and digital marketing coaching.Understanding your ideal customer is crucial for effective marketing.Market research can be simple and quick to conduct.Engaging with your audience helps identify trends and needs.We offer a community on Patreon that offers deeper engagement and support.Chapters00:00 Welcome to Season Five02:56 Reflections on H & H Event04:16 Exploring Trends in Quilting11:30 The Shift Towards Smaller Projects13:19 Tori's Leap into Full-Time Business18:27 Understanding Market Research25:50 Wrapping Up and Community EngagementWant More Quilting Content?🔗 Support us on Patreon for exclusive perks🔗 Grab Tori’s new book, Workshops Unleashed📌 Follow us on InstagramPodcast Details:Co-Hosts:Tori McElwain @heytori.techAndi Stanfield @truebluequiltsSubscribe to the Quilting on the Side podcast and turn on notifications so you never miss an episode!Support the showIf you want more support with your quilting business, make sure to hit follow.