Market Research – Content Strategy – Experiential Marketing – EP 271

The third part of our series with guests who co-authored  “The Most Amazing Marketing Book Ever,” a collaborative work directed by Mark Schaefer and created by 36 marketing specialists worldwide. Get the book on Amazon  https://amzn.to/3pQ8C1Z Available in paperback, audiobook and Kindle. Frank Prendergast & Marci Cornett - Chapter3 - You Can’t Afford to Ignore Marketing Research Husband-and-wife team. Frank and Marci are award-winning digital marketers who help solopreneurs and small businesses grow online and rise above the blah. Contact Frank and Marci via their website https://www.frankandmarci.com/ Dr. Karine Abbou – Chapter 8 - Creating a Powerful Content Marketing Strategy She is a former lawyer turned entrepreneur, turned content marketer who now focuses on AI content marketing. She works with businesses implementing B2B content projects and marketing strategies. She is also an author and founder of the French Content Marketing Academy. Karine’s website  https://www.karineabbou.com/ Anna Bravington – Chapter 33 -  Connecting to Emotions Through Experiential Marketing  Anna is the biscuit-loving, cat-fanatic co-founder of Those That Dare. She brings together business and marketing to create strategies both the audience and C-suite will love. She was included in The Natwest Telegraph 100 Female Entrepreneurs to Watch List in 2022 (but promises she won't let it go to her head).  She is also a podcast host. Anna’s website  https://thosethatdare.com/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   [email protected]    [email protected]  Join our community today so you don't miss out on advance news of our next episodes. https://bit.ly/3JW9w46